Retargeting - A trend which drives conversion for your business
Retargeting is an effective marketing practice that involves a strategy of targeting visitors who showed interest on your business by visiting your website. Retargeting works in bringing back the visitors who are likely to get converted. We make retargeting more powerful by placing exclusive banner ads of your business right in front of your visitors after they visit your website. Reaching out interested prospects is the main idea of retargeting, as they can be potential customers. Through custom retargeting, we tune the display ads to specific product or service which the visitors were interested in. Retargeting marketing gives your business, the required online exposure, which is huge for its growth. Google Adwords retargeting and Facebook ads retargeting are the leading tactics used for placing your business in front of the right audience.
Retargeting only targets people who directly have an interest in products/services you offer, and follows them around when they are considering which company to engage with. By consistently staying in front of these people, we significantly enhance the chances of engagement with your business. Remarketing has been known to increase the recapture rate of visitors up to 30%. In addition to driving direct sales from people clicking on banners ads and converting, retargeting also enables view-through conversions, where people who saw the retargeting ads repeatedly directly go to the website on their own and convert.
Through Google's DoubleClick platform, we will reach out through numerous ad exchanges to cover about 98% of the websites users are visiting online. By continuously optimizing the site placements that yield the best conversions - direct and view-through - we will drive excellent ROI through our high quality retargeting campaigns.
The various types of Retargeting we support are