SEO is the process of continually improving your site to help it perform well organically in the search engines. The end goal is to increase organic traffic and, ultimately, conversion numbers (whether that be sales, enquiries, or anything else).
The most common misconception about SEO is that it is all about ranking for a few core terms. Whilst these may help in pushing traffic to the site, it's more than likely that these selected terms are only driving less than 10% of your site's potential organic traffic, even if the site is performing well for them. Focusing on these rankings as a KPI means that you are effectively ignoring the remaining traffic, and most likely 1000s of other terms that your site could be targeting (if not more).
Our SEO service focuses on continually increasing organic traffic levels and conversion numbers. This includes performing well for a core set of terms and all of their close variants. Alongside this, we carry out ongoing research into what your audience are searching for online and help create relevant content to allow your site to get in front of those people.
We are an experienced and talented team of passionate consultants who live and breathe SEO. Our UK SEO team of marketers includes technical leads, creative's, writers, designers and developers. We have worked in the most competitive industries, in many locations around the world, with both household brands and small and medium sized businesses. We believe in building long-term relationships with clients, based upon shared ideals and success. Our SEO agency provides the following and more:
We help you define your SEO objectives & develop a realistic strategy with you. You may have in-house marketing teams who require support & guidance, or you may need us to be your full SEO team. We work in both ways & advise on the best approach.
Solid keyword & market research help guide SEO strategy and allow us to provide realistic projections and forecasts of opportunity within your market. We don't make wild estimations or promises we can't keep.
We are well known within the industry for our technical capabilities due to our industry leading SEO Spider crawling software. We provide audits which analyse your website to ensure the search engines are able to effectively discover, crawl & index your web pages for maximum visibility.
We analyse your website's structure, internal architecture & other key elements that are weighted within the search engines algorithms to provide recommendations for improved relevancy & alignment in targeting your keywords. We advise on all aspects of SEO, from site migrations, to schema & more.
Our team of SEO consultants have plenty of experience in link audits & reviewing backlink profiles. We have helped websites recover from Google algorithmic penalties such as Panda & Penguin, as well as manual actions from mistakes they or a third party have made in the past.
Link Building is outdated terminology for marketing online. It's often forgotten or not given the level of expertise & time it deserves, but links are still the fundamental signal used within scoring. Today 'link building' encompasses content marketing, PR & outreach to get people talking about your brand.
The backbone of any marketing campaign is compelling content and our team of creative's, including writers, designers & developers have helped many brands get talked about in mainstream media, to industry leading publications and blogs.
We have developed close relationships & contacts with some of the most authoritative publishers, bloggers, journalists & influencers in various industries & sectors across the world. They rely on our brands for unique views, opinion & timely content.
We love data and provide monthly reporting on visibility, analytics, conversions & revenue (or value), so the performance of the campaign can be attributed back to the SEO INVESTMENT & what matters to your company.
Even the most exceptional content can be lost on the web today. Our SEO outreach team connect your brand & curated content with key online influencers to get people talking about you & sharing your message.
Our team of creatives, designers & developers work alongside our SEO & content teams to ideate, research, design & create remarkable infographics & interactive content for brands that get shared across the web.
While the search engines are still in their infancy in understanding & using social signals algorithmically in scoring, it's important to reach your audience across all channels & amplify your content & message.