SEM is one of the important conversion drives for the digital marketing of campaigns. The reason for paid ads is most commonly linked to the landing pages or the sales pages which move the web traffic through the funnel of sale. SEM activities create awareness of your products and services among the audience. Reaching your probable customers becomes quick and easy through SEM. Once your potential consumers start visiting your website, converting them to sales is not a challenging task. Through different means of communication, you can remarket your products, generate leads and finally achieve your goals.