What questions should I ask to qualify an SEO/SEM vendor?

SEM

  • How many members are present in your SEM team and what is their experience on an average?
  • What number of people are Google Ads certified?
  • Case history of previous SEM campaigns?

SEO

  • What is the count of people in your SEO team?
  • What is the average experience of team members?
  • How many members are Google Analytics certified?
  • Case studies of previous campaigns?