What is SEO in digital marketing?

SEO stands for Search Engine Optimization. Its basically generating free traffic or an audience for your website via search engines. It helps improve both the quality and quantity of audience or traffic visiting the website.

That is basically of two types: Off page and On page SEO. For On page SEO, Google’s ranking factors are to be considered for website optimization. While being on a channel, we often see those backlinks redirecting towards a different page or channel, which is basically Off page SEO.

The essential steps for optimizing your website comprises:

  • Keyword research.
  • Competitor analysis.
  • Keyword mapping.
  • On-page optimization.
  • Content creation.
  • Content promotion.
  • Monitoring SEO campaign performance.