Media Buying is also known as display advertising. A creative is displayed on a website, advertising platforms to attract traffic, increase brand awareness and generate leads for your product/services.
Briefly, media buying is designed to ensure that the target audience sees your ads. It falls into the paid media category wherein you have to purchase media placements for advertising your brand. Buying desirable spaces and time slots helps to reach the target market and different media outlets. These outlets include websites, newspapers, radio, televisions, magazines and online banner ads. The goal of media buying is to find the right time, place, and context which helps to deliver the relevant ads for the right target audience, and also for sale.