When it comes to digital marketing activities, you can get an end list fulfilling your company’s various goals and needs. But, how to decide which activities can prove to be the most effective one for your business? The activities that can benefit every business are SEO(Search engine optimization), SEM(Search engine marketing), PPC, Email marketing and Social media marketing. Content marketing also plays a significant role in attracting a big part of the target audience. However, it is time taking but creates powerful brand recall.