What is the difference between SEO(search engine optimization) and SEM(search engine marketing)?

The SEO activities optimize your website to achieve higher rankings in the search engine results pages on specific keywords. These activities invite organic traffic to your site. SEO definitely takes a little time, but eventually, it ranks your website on the topmost positions and generates relevant traffic of those searching for your products and services(Pull Marketing).

SEM, on the other hand, comprises SEO along with a variety of paid advertising tactics to enhance the online visibility of your brand on several online platforms. The advertisement tools include Display Ads, Text Ads that attract potential customers to your website who had no formal awareness of your brand.

What questions should I ask to qualify an SEO/SEM vendor?


  • How many members are present in your SEM team and what is their experience on an average?
  • What number of people are Google Ads certified?
  • Case history of previous SEM campaigns?


  • What is the count of people in your SEO team?
  • What is the average experience of team members?
  • How many members are Google Analytics certified?
  • Case studies of previous campaigns?

What is SEM in digital marketing?

The abbreviation “SEM” stands for Search engine marketing. It comes under the head of digital marketing. SEM promotes your websites through marketing tools and techniques and increases your website’s online visibility on search engine result pages(SERPs). It is achieved primarily by purchasing ads for its position with Google Ads, Bing Ads, etc.

How do digital marketing agencies overcome SEM challenges?

Digital marketing agencies include experts in this field who ride successful campaigns, scale the business, improve client relationships and stay one step ahead of industry changes. Digital marketing agencies have connections with various media channels to reach the client’s TG.

How does content marketing strategy impact business goals?

Consumers run into about 10,000 advertisements every day. This surfeit of marketing ads and texts resulted in users rarely noticing any advertisements. You can outrun these unnoticed ads by building a good content marketing strategy. It helps you generate leads, attract traffic, fuel customer engagement and enhance your brand value.

What are the best ways to do content marketing?

Content Marketing generally comes under a more extensive inbound marketing strategy. Every brand differs from others, so the right strategy is to be used accordingly. Nonetheless, some quality content formats can be revised to achieve specific goals and objectives like lead magnets, webinars, videos, email newsletters, etc.

How does content marketing actually work?

Content marketing creates and uses educational and informational editorial, graphics to generate brand awareness, attract traffic and generate leads. It does not push your products and services to consumers like a typical ad. It actually offers super-quality targeted material to engage the audience. Content marketing actually plays gold standard in Digital Marketing.

What are the best tools to use for content marketing?

Content marketing tools can never replace a good strategy and talented human resource. Although, they can make the job done quicker, steadier and efficient. Some of those adequate tools are Hubspot, WordPress, Google Docs, Yoast, Buzzsumo, Ahrefs, Google Analytics, among others.

Why is content marketing important?

Content marketing attracts and builds specific target audiences. It owns the media rather than just borrowing it. It enhances your brand reputation by creating trust and builds relationships with customers. A quality content marketing can definitely convert your website leads and the reason behind is it connects and educates your consumers.