Years of education at dental school may have trained you for providing dental care, but managing and marketing a dental practice requires a lot of time and effort. With a good dental marketing plan, you can easily acquire new patients.
Patient referrals are key in dental marketing. For a dental practice to grow, a single dentist should see at least 25–50 new patients every month. To attract new patients, you should offer quality dental services at competitive pricing.
We at SocialHi5, share with you top 4 inexpensive ways to successfully promote your dental practice and stay ahead of your competition.
Brand your Dental Practice
Your dental practice needs a good brand name. Think of a name that is easy to remember, and one that catches the attention of patients. Branding a practice involves several things like:
- Putting up striking signage
- Having a mission and vision statement
- A logo
- A tag line that identifies your dental practice
- A good differentiation strategy
A good brand name that stands out will make you well-remembered by both existing and potential patients in your area.
Establish an Online Presence
In today’s digital world, you don’t have to simply wait for patients to arrive at your doorstep. By establishing an online presence, you can successfully brand your dental practice. Having an online presence is a must if you want your dental practice to stay ahead of the competition. Online dental marketing involves:
- Having a beautifully designed website
- Using social media like Facebook as a marketing tool
- Writing blogs and articles relevant to your dental practice
- Sending out online press releases and newsletters to promote your dental practice
Having a good online presence will help you communicate in a better way with your patients. Informative articles, videos, before-and-after photos and patient testimonials add value to your dental website; thereby increasing your online popularity.
Be Involved in your Local Community
Involving in local community forums allows you to meet and talk with your patients personally. Join local groups, be a part of volunteer missions and be a member of your local Chamber of Commerce. Your efforts outside of the dental office will greatly help build brand recognition.
Offer Discounts to Loyal Patients
Loyal patients become your regular patients and may even refer you to their friends and family. So, it is highly important for you to recognize their importance. Many dental practices often fail to recognize the importance of loyal patients. They refer new patients who in turn refer you to their friends. Thus, offering some incentives to existing loyal patients are a very effective yet inexpensive dental marketing technique.
For more information about dental marketing, call Social Hi5 at (408) 462-0445. Let us help you create a brand name and get yourself found by patients in your locality. We are one of the leading companies providing dental marketing for dentists in the US. We specialize in driving quality leads and huge branding for your business.