Whether you are just starting out or already established, you can leverage the power of Facebook to enhance your brand recognition. Your business needs to have strong presence on the social media platform. Facebook with more than 900 million users offers a lot of opportunities for big brands as well as small businesses to attract new customers and retain the existing ones. Below are three smart tips that every Facebook advertising agency speaks for when it comes to small business marketing on this immensely popular social network.
Tip 1 – Purchasing Facebook Ads
If you want to boost your brand image on Facebook, you can buy Facebook ads. The ads continue to engage and inform your users about your latest offerings even if they are not clicked. These act as a good brand awareness tool.
Tip 2 – Facebook Retargeting
How about gaining sales from your existing customers? Since it is less expensive than gaining new leads, you should definitely go for it. Facebook retargeting is the best way to achieve this purpose. While setting up your Facebook ad, you can target users who are already your Facebook fans.
Your Facebook fans are twice likely to see your updates when you retarget them.
Tip 3 – Focus on Local Content
Slip into the shoes of your customers and think whether you will like to visit a Facebook page highlighting an attractive offer which is not for your location. The answer is definitely a big ‘no’. So, it is important to emphasize on localized content.
Facebook advertising cost for small business is quite cheap. All you need to do is to keep focus and put the right efforts to make your marketing campaign on the biggest social network successful. For more insights and case studies visit www.socialhi5.com .